.Article Perspectives: 15.Ever asked yourself just how a power designer winds up running an influencer marketing system? Jonathan Eg, CEO of Partipost, spills the herbal tea on The Adrian Series.Trick takeaways:.Why exchanging protocols caused loneliness (and also a job pivot).The magic formula: authenticity + congruity = influencer results.B2B influencer advertising and marketing in Asia: It's coming, yet little by little.AI influencers: Cool, but probably won't replace your BFF's Instagram.The repayment concern afflicting influencer marketing (and also just how Partipost is addressing it).Exciting truth: Jonathan's daddy expects Mondays. Yes, you go through that right.Profit: The influencer marketing landscape is actually evolving faster than you may claim "wipe up." From micro-influencers to artificial intelligence avatars, the activity is changing-- however legitimacy still reigns supreme.So, just before you cross out that buddy along with 200 followers as "certainly not significant," bear in mind: worldwide of nano-influencers, your bestie could merely be the upcoming big factor.Listen for even more influencer understandings and also possibly grab a tip or two for your own Instagram video game!